Press Kit & Brand Assets

Official logos, brand guidelines, and materials for media coverage, partnerships, and authorized use of Human Data Rights Coalition branding.

Logo Assets

Primary Logo (SVG)

Primary Logo (SVG)

Full color vector logo for light backgrounds

Usage: Primary use on light backgrounds, scalable

Logo Mark (PNG)

Logo Mark (PNG)

High-resolution logo mark for general use

Usage: Social media, presentations, documents

White Logo (SVG)

White Logo (SVG)

White vector logo for dark backgrounds

Usage: Use on dark or colored backgrounds

Dark Background (PNG)

Dark Background (PNG)

Logo optimized for dark backgrounds

Usage: Dark mode, presentations on dark slides

Horizontal Lockup

Horizontal Lockup

Logo with wordmark for headers and banners

Usage: Website headers, email signatures, wide spaces

Horizontal Lockup (White)

Horizontal Lockup (White)

White horizontal lockup for dark backgrounds

Usage: Dark background headers and banners

Social Banner

Social Banner

Open Graph / social media banner image

Usage: Social media sharing, link previews

Logo Usage Guidelines

  • Maintain clear space around the logo equal to the height of the shield element
  • Do not stretch, skew, or alter the logo proportions
  • Do not change the logo colors outside of provided variations
  • Minimum size: 24px height for digital, 0.5 inches for print
  • Use the appropriate version for light or dark backgrounds

Brand Colors

Primary Purple

#7C3AED

RGB: 124, 58, 237

Primary brand color, buttons, links

Deep Purple

#4F46E5

RGB: 79, 70, 229

Gradient accent, secondary actions

Accent Orange

#F97316

RGB: 249, 115, 22

Highlights, data points, CTAs

Dark Orange

#EA580C

RGB: 234, 88, 12

Orange gradient, hover states

Text Primary

#1F2937

RGB: 31, 41, 55

Headlines, primary text

Text Secondary

#4B5563

RGB: 75, 85, 99

Body text, descriptions

Typography

Headings

Plus Jakarta Sans

Used for headlines, titles, and navigation. Bold weight (700) for emphasis.

font-family: 'Plus Jakarta Sans', system-ui, sans-serif

Body Text

Inter

Used for body text, descriptions, and general content. Regular (400) and medium (500) weights.

font-family: 'Inter', system-ui, sans-serif

About Us Boilerplates

Short (1 sentence)

The Human Data Rights Coalition advocates for data ownership, fair compensation, and transparency in the AI era.

Medium (2-3 sentences)

The Human Data Rights Coalition is a global advocacy organization working to ensure that individuals own their data, receive fair compensation when their data contributes to AI development, have transparency about how their data is used, and can opt out of data collection and AI training.

Long (Full paragraph)

The Human Data Rights Coalition is a global advocacy organization founded on the principle that human data rights are fundamental in the age of artificial intelligence. We work at the intersection of technology, policy, and advocacy to ensure that individuals own their data, receive fair compensation when their data contributes to AI development, have transparency about how their data is used, and can opt out of data collection and AI training. Our coalition includes researchers, creators, technologists, and citizens united in the belief that the benefits of AI should be shared broadly with those whose data makes AI possible.

Key Facts & Talking Points

The Four Pillars of Human Data Rights

  1. Data Ownership - Individuals own their data, including data they create and data about them
  2. Fair Compensation - Those whose data contributes to AI development deserve fair compensation
  3. Transparency - Individuals have the right to know how their data is used
  4. Right to Opt Out - Individuals can refuse to have their data used for AI training

Coalition Partners

  • IPTO.ai - Lead coalition partner focused on data infrastructure and provenance
  • Academic researchers and institutions
  • Creator organizations and guilds
  • Privacy and digital rights advocates

Key Statistics

  • The EU AI Act came into full effect in August 2026
  • The Anthropic settlement ($1.5B) is the largest AI training data settlement in history
  • AI systems need only 5-7x current automation productivity to fund 11% GDP universal basic income (arXiv:2505.18687)

Media Inquiries

For press inquiries, interviews, or additional materials, please contact us.